Founder and CEO
Doug has over 35 years’ experience in market research, industry analysis and strategic consulting. He established and ran his own research agency for 19 years, specializing in Customer Experience measurement. Over the course of his career, he has been directly involved in hundreds of projects for many well-known companies, including Conagra Brands, AIMIA, Toronto Parking Authority, TELUS, Siemens, Schneider Electric, ABB, Canon and Microsoft.
Considered by his peers to be a world-class CX specialist, Doug loves to develop tools and techniques to help executives make sense of the complex behavioural and attitudinal aspects of their business environments. He is co-developer of the Consilient Universal Organizational Values Framework.
Focused, results-oriented, creative and fundamentally optimistic, Doug is a strong blend of entrepreneur and pragmatist with an ability to identify opportunities and then apply his analytical skills and years of experience to draw sound conclusions and make strong, insightful recommendations.
He holds an undergraduate degree in electronics engineering and a master’s degree in business administration.